"He Wears Black and Has a Beard"

ELC concept: Connect-a-toy

Toby Roworth

Feb 17, 2012

A couple of weeks back we had our industrial project week, in which we had a week of lectures to work on a single brief, this year's client being the Early Learning Centre.
The week ended up fairly laid back, taking in a research trip to Kingston (where ELC's flagship store lives), and requiring only a fairly late night on the day of the deadline.
My final concept was a pop-up toy that could be connected to other similar toys, in a similar way to a LAN. More toys should be networkable! The concept got into the top 30 of the ~150 concepts submitted by the year.