"He Wears Black and Has a Beard"

M&S Eco-garment: Part 2

Toby Roworth

Jan 25, 2012

This week I'm looking at the research pages of my M&S sustainable garment project.
A lot of the research for this project was done during a day in London, where we walked for what seemed like days to get about two photos of each shop before we got kicked out.
It was during this project we learned the value of the compact camera (or phone), as an SLR stands out a mile away! So a couple of tips for getting photos where you're not meant to:
  1. Use a small camera - a phone's great where possible, as long as you can touch up the images for use at 300dpi
  2. Get friends in the photos, so it looks like you're just out having fun shopping, not doing corporate espionage
  3. Don't ask until you have a couple of backup photos, in case they say no!

Getting free samples as a student I've found even harder than getting photos - we spent a whole morning walking around Goldhawk Road, and didn't get anything significant until the last shop we tried!
Try to guild the truth a little - leave out key facts like "I'm a student", and just say you're designing an X that, if it goes into production, would be made in x000 units - they don't need to know it's unlikely that it ever will!
One of more interesting bits of research was having my brother (perfectly positioned in the age range) come up to visit, so we could get photos of him being teenage!
What made this the favourite part of my project, however, was when I got the marks back. Our lecturer said quite plainly "he is not your brother Marcus, he is Fred, some 13 year old".
"Fred" is no longer invited to Christmas! Personas can be very hard to create because, when used properly, they have a significant input into the final product.
What made them most difficult, however, was drawing people, a skill which I'd had only a couple of hours teaching on, and which I definitely didn't have naturally!
Off the record, it's possible that Dick is based on my other brother Edward, with some glasses added!
To end, the first full-page pictures of ties, which preceded many others. To anyone drawing lots of the same thing, look into using layout paper, as you can trace the same drawing again and again, making subtle changes for different variants.
And if, somehow, you thought my people drawing wasn't too bad from the last picture, here's Tom peanutting a cardboard cut-out of Dick!